Belvedere Vodka's Very, Ahem, Tasteful Sexual Assault Ad

Scrubbed from the Web site,
but the innertubes are forever.

That's keeping it classy, Belvedere.

You just know it's a bad day when the Daily News prints:

The company later released another apology.

I guess they were aiming for that hard-to-target date-rapist market.

When your image is high style, luxury, and a finely etched bottle, do not offend 99.99% of the people who might see this ad.

How did the wheels fall off the cart? Is this yet another sign of the Maya Apocalypse?

They're donating to anti-violence assistance, which is a somewhat helpful outcome, but seriously?

I remember recently they won big in a taste test. Odd, since vodka is supposed to have no flavor. Flavorless fine, tasteless not good!

Don't walk past corporate HQ on Monday, unless you want to trip over heads rolling out the door. Remember, something of this order usually needs approval. People inside the company, and where the ad was created, had to sign off. How did no one raise a hand and say, "Hold on. There might be a slight wrinkle in the plans?" Some brave soul might have spared everyone a lot of pain.

I thought I was getting this instead:

See. Nice, glowing bottles, shimmering crystal ceiling.
And it's vodka.